The investment model is used to predict customer responses to defensive value-added and value-recovery strategies. The two strategies were manipulated under different competitive environments with airline services scenarios in a controlled experiment. Hypotheses were affirmed as value-added and valu
New service laboratory for the rubber industry
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 1931
- Weight
- 226 KB
- Volume
- 50
- Category
- Article
- ISSN
- 0368-4075
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