✦ LIBER ✦
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
✍ Scribed by Vinod Venkatraman; John A. Clithero; Gavan J. Fitzsimons; Scott A. Huettel
- Book ID
- 116624814
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 426 KB
- Volume
- 22
- Category
- Article
- ISSN
- 1057-7408
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