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I have often discussed the value of technology and in particular information technology in the Journal. Whatever the pros and cons of a particular technology it can often stimulate us to see things in different ways. It potentially offers us one or more new perspectives. It is true that with many new technologies such as the Web and Electronic Commerce such new perspectives may be clouded by hyperbole but the new perspectives are there nonetheless. In this issue I have chosen to review one of the more stimulating writers on some of these technologies. Although I am still somewhat skeptical about some of his predictions I find his thinking very stimulating.
Kevin Kelly is the executive editor of Wired and the author of Out of Control. In this relatively concise book Kelly introduces us to many of the notions that he has previously discussed in a succinct and interesting way. Whether we agree with everything that Kelly says the least that can be said of this book is that it is stimulatingit leads us down paths that make us question many of our long-held assumptions about organizations and the economics of business.