✦ LIBER ✦
New entrants in a mature market: An empirical study of the detergent market: Wendy Lomax, Kathy Hammond, Maria Clemente, and Robert East, Journal of Marketing Management (May 1996), pp. 281–296
- Book ID
- 117564284
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 227 KB
- Volume
- 14
- Category
- Article
- ISSN
- 0737-6782
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