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New customer acquisition: prospecting models and the use of commercially available external data

✍ Scribed by Thomas S. Lix; Paul D. Berger; Thomas L. Magliozzi

Publisher: John Wiley and Sons
Year: 1995
Weight: 1007 KB
Volume: 9
Category: Article
ISSN: 0892-0591
DOI: 10.1002/dir.4000090403

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