𝔖 Bobbio Scriptorium
✦   LIBER   ✦

NEW CAMPAIGN LAUNCHED ON VIRUS CAUSE OF CANCER


Book ID
114974052
Publisher
School Science and Mathematics Association
Year
1968
Tongue
English
Weight
111 KB
Volume
68
Category
Article
ISSN
0036-6803

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## Abstract In recent years the UK has seen a proliferation of cause‐related marketing (CRM) campaigns amongst fast moving consumer goods (FMCGs). These campaigns present a mine‐field of choices facing brand managers, the most critical being which campaign design will meet the required objectives.