๐”– Bobbio Scriptorium
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NEW APPROACHES TO ALCOHOL MARKETING RESEARCH

โœ Scribed by HENRY SAFFER


Book ID
108599382
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
77 KB
Volume
106
Category
Article
ISSN
0965-2140

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โœ Professor John H. Roberts ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 90 KB ๐Ÿ‘ 1 views

Much research in marketing revolves around an understanding of the performance of products in the marketplace and the determinants of that performance. By understanding how the marketing mix aects consumer behaviour, marketers can both predict the results of future management action and provide diag