New and improved: The story of mass marketing in America: by Richard S. Tedlow. Boston: Harvard Business School Press, 1996. 483 + xi pages. $17.95 (softcover)

✍ Scribed by Kenneth B. Kahn

• Book ID: 117564311
• Publisher: John Wiley and Sons
• Year: 1997
• Tongue: English
• Weight: 279 KB
• Volume: 14
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(97)83957-4