New advertising formats: How persuasion knowledge affects consumer responses

✍ Scribed by de Pelsmacker, Patrick; Neijens, Peter C.

• Book ID: 111860132
• Publisher: Taylor and Francis Group
• Year: 2012
• Tongue: English
• Weight: 55 KB
• Volume: 18
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/13527266.2011.620762