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Neurophysiology uncovers secrets of TV commercials

✍ Scribed by Rafal Ohme; Michal Matukin; Tomasz Szczurko

Book ID
107678357
Publisher
Springer Vienna
Year
2010
Weight
464 KB
Volume
49
Category
Article
ISSN
0025-3863

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## Two txperiments have been conducted to investigate the aggression-eliciting properties of an aggressive commercial. The first experiment investigated the influence of an aggressive commercial on subsequent delivery of shocks to a confederate by male or femalesubjects, in presence and in absence