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Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV

✍ Scribed by Simone Guercini, Professor; La Rocca, Antonella; Mandelli, Andreina; Snehota, Ivan

Book ID: 125529332
Publisher: Emerald Group Publishing Limited
Year: 2014
Tongue: English
Weight: 254 KB
Volume: 52
Category: Article
ISSN: 0025-1747
DOI: 10.1108/MD-03-2012-0233

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