## Abstract When necessary, marketers might delete common features of a promotional package that have also been deleted by competitors. This research examined two hypotheses of how the deletion of common features of varying attractiveness affects consumers' prior preferences. When participants were
Neoteric Solvents: An Examination of Their Industrial Attractiveness
โ Scribed by Christopher J. Adams
- Publisher
- John Wiley and Sons
- Year
- 2010
- Weight
- 24 KB
- Volume
- 33
- Category
- Article
- ISSN
- 0931-7597
No coin nor oath required. For personal study only.
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