An empirical investigation of framing ef
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Carl L. Witte; Marko GrΓΌnhagen; James W. Gentry
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Article
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2008
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John Wiley and Sons
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English
β 152 KB
## Abstract This paper integrates Prospect Theory and the concept of framing in a study of consumer negotiated pricing in a real estate context. Building on previously conducted experimental designs, a field survey indicated that home sellers using sales price as a reference point display greater w