Negative effects of ambient scents on consumers’ skepticism about retailer’s motives

The effects of cognitive thinking style

The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation

✍ Gideon Vinitzky; David Mazursky 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 216 KB 👁 1 views

## Abstract This study evaluates the effect of the interaction between cognitive variables and the presence of scent on online search motivation, purchase characteristics, and telepresence. An interaction between consumers' type of thought process and the presence of scent was identified as influen