โ Scribed by Parameswaran, Ambi
No coin nor oath required. For personal study only.
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.
From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
**
Number of Words in Auth: 2
Formats : EPUB
Number of Formats : 1
Has Cover : Yes
All Identifiers : isbn:9781509840632, mobi-asin:3503f6ae-985c-49bd-90ee-b4870389b4ac
Single Author : Ambi Parameswaran
Original Source : New_Train_Pack_2019-128
Sorted Author by LN, FN: Parameswaran, Ambi
Title Length : 022
Title Parm D : Nawabs, Nudes, Noodles
Title Parm F : Nawabs, Nudes, Noodles
Num of Aut : 1
Title Parm B : (
ES Lib Name : NIRC 2019-09
Record ID : 6965
Uncomma Author : Ambi Parameswaran
Title Parm A : Nawabs, Nudes, Noodles
India
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