𝔖 Scriptorium
✦   LIBER   ✦
πŸ“

National Image and Competitive Advantage

✍ Scribed by Eugene D. Jaffe; Israel D. Nebenzahl

Publisher
Samfundslitteratur
Year
2006
Tongue
English
Leaves
239
Edition
2
Category
Library
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✦ Synopsis

Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

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