✦ LIBER ✦
National Culture and New Product Development: An Integrative Review: Cheryl Nakata and K. Sivakumar, Journal of Marketing (January 1996), pp. 61–72
- Book ID
- 116151295
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 278 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0737-6782
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