Nascar, Sturgis, and the New Economy of Spectacle (Studies in Critical Social Sciences) (Studies in Critical Social Sciences, 92)

✍ Scribed by Daniel Krier, William J Swart

Publisher: Brill Academic Pub
Year: 2016
Tongue: English
Leaves: 239
Edition: Illustrated
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

NASCAR, Sturgis, and the New Economy of Spectacle maps the structure of economies of spectacle in stock car racing and large displacement motorcycle rallying. The book traces the historical development of economic spectacles and models the structural components and moving parts that sustain them. Economies of spectatorship emerge when activities and legends in the cultural commons are privatized or enclosed as immaterial property. Once privatized, a spectacular diegesis supports a triple-circuit of profit: spectatorship markets (payments to see), sponsorship markets (payments to be seen) and trophy markets (payments to be seen enjoying). Vivid illustrations of legendary action in NASCAR and carnivalesque displays at Sturgis reveal how spectator events function as intensive sites of profit-making in contemporary capitalism.

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