✦ LIBER ✦
Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader–Protagonist Similarity
✍ Scribed by Ellis A. van den Hende; Darren W. Dahl; Jan P. L. Schoormans; Dirk Snelders
- Book ID
- 119856119
- Publisher
- John Wiley and Sons
- Year
- 2012
- Tongue
- English
- Weight
- 436 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0737-6782
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