Naked Marketing: The Bare Essentials

✍ Scribed by Robert Grede

• Publisher: Marquette University Press
• Year: 2006
• Tongue: English
• Leaves: 189
• Category: Library

✦ Synopsis

Книга Naked Marketing: The Bare Essentials Naked Marketing: The Bare EssentialsКниги Маркетинг Автор: Robert Grede Год издания: 2006 Формат: pdf Издат.:Marquette University Press Страниц: 186 Размер: 1,4 ISBN: 0874620198 Язык: Английский0 (голосов: 0) Оценка:Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.

✦ Table of Contents

title page Naked Marketing The Bare Essentials Robert Grede......Page 2
copyright page......Page 3
Outline......Page 4
Preface to the Second Edition......Page 10
Introduction......Page 12
1 ¿Que Es Marketing?......Page 16
2 Know Your Market......Page 20
3 Long-Term Planning......Page 26
4 Defining Your Market......Page 34
5 How to Develop A Strategic Marketing Plan......Page 40
6 Establish an Image For Your Firm......Page 54
7 Ideas—How to Get Them, How to Use Them......Page 74
8 10 Commandments of Good Copywriting or Hurry! Learn the Truth About How to Write Miracle Ads!......Page 84
9 Layout and Design......Page 92
10 How to Make the Most of Media......Page 98
11 Using Publicity to Stretch Your Marketing Budget......Page 112
12 Introducing A New Product......Page 118
13 Personal Selling......Page 126
14 Retailing......Page 142
15 Inexpensive Marketing Tactics That Work......Page 154
16 Tricks Of The Trade Show......Page 162
17 How to Establish Your Marketing Budget......Page 168
18 Summary......Page 172
Glossary......Page 176
Author Biography......Page 188