Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

✍ Scribed by Mizik, Natalie; Jacobson, Robert

• Book ID: 125540383
• Publisher: INFORMS
• Year: 2007
• Tongue: English
• Weight: 331 KB
• Volume: 26
• Category: Article
• ISSN: 0732-2399
• DOI: 10.1287/mksc.1060.0261