✦ LIBER ✦

Musings on relevance and rigor of scholarly research in marketing

✍ Scribed by P. Rajan Varadarajan

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

On Rigor and Relevance: Fostering Dialec

✍ Freek Vermeulen 📂 Article 📅 2005 🏛 JSTOR 🌐 English ⚖ 864 KB

Ties That Do Not Bind: Musings on the Sp

✍ Michael J. Bolton and Gregory B. Stolcis 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 809 KB

Ties That Do Not Bind: Musings on the Sp

✍ Michael J. Bolton; Gregory B. Stolcis 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 83 KB

[Review of Marketing Research] Review of

✍ Bagozzi, Richard P. 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 431 KB

In search of relevant and rigorous measu

✍ Li, Peter Ping 📂 Article 📅 2013 🏛 Informa UK (Taylor & Francis) 🌐 English ⚖ 81 KB

Increasing the Relevance and Productivit

✍ Roderick J. Brodie 📂 Article 📅 2000 🏛 Elsevier 🌐 English ⚖ 780 KB