𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Music, Mood, and Marketing

✍ Scribed by Gordon C. Bruner II

Book ID
111982707
Publisher
American Marketing Association
Year
1990
Tongue
English
Weight
480 KB
Volume
54
Category
Article
ISSN
0022-2429

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## Abstract Music mood is an emerging metadata type of music, but there are no well‐accepted mood categories. This research proposes a new method to categorize music mood in the social context of music listening. This method combines the strength of social tags, linguistic resources and human exper