Multiunit Organization and Multimarket Strategy (Advances in Strategic Management)

✍ Scribed by Joel A. C. Baum, Henrich R. Greve

Publisher: Emerald Group Publishing Limited
Year: 2001
Tongue: English
Leaves: 419
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Hardbound. A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the 'M-form' as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These perspectives are interdisciplinary, but to date there has been little direct interaction among them. Although this has been useful for their early development, it is now time that they join forces for further theory development in areas including: examining how variation in firm capabilities affects the coordination of branches and thus their forbearance or transfer of routines; bridging theories of market conduct and internal behavior to explore how knowledge about markets and competitor b

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