Multiple Streams of Coaching Income

✍ Scribed by Andrea J. Lee

• Publisher: MP Press
• Year: 2005
• Tongue: English
• Leaves: 351
• Category: Library

✦ Synopsis

The material in these pages represent the 'way out' for coaches who are currently struggling to make the traditional 1-on-1 coaching model work. Inside, you will find straight talk about the Multiple Streams Product Funnel and over a dozen ways you can make money while creating breakthroughs for clients. All using expertise and experience you already have, in a way that aligns with your unique gifts.

No matter how many 1-on-1 clients you coach, spending life on the phone with appointment after appointment is no way to build a lasting legacy, not to mention your life as a coach! So stop trading your time for money and create Multiple Streams of Coaching Income instead.

There are people in the world who can only hear the message they need most, from you. How long will you keep them waiting?

✦ Table of Contents

Multiple Streams of Coaching Income (2004)......Page 1
Dear Reader......Page 3
Acclaim for "Multiple Streams of Coaching Income"......Page 4
The Most Taboo Subject in Coaching......Page 15
Table of Contents......Page 17
Preface: Hungering For a Vision......Page 19
Setting the Stage......Page 24
01: Why Are You Reading this Book?......Page 25
Why I Wrote This Book......Page 30
Conversation Points......Page 32
02: The Demand for Coaching......Page 35
Conversation Points......Page 40
03: The Bigger Game is Really Big......Page 42
Conversation Points......Page 48
04: What the Buddha Says About Coaches......Page 50
Conversation Points......Page 52
05: Are You Ready To Stop Coaching One-on-One?......Page 54
Conversation Points......Page 58
06: X + Y + Z = Magic......Page 60
NICHE + PROBLEM + FORMAT = ?......Page 61
2. Identify a specific problem that's occurring within that niche market.......Page 62
3. Choose a format to deliver your solution in......Page 63
Conversation Points......Page 65
07: How Thomas Leonard Helped Most......Page 68
Conversation Points......Page 71
08: Convergence......Page 74
The Convergence of Internet Marketing, Direct Marketing and Coaching......Page 75
Conversation Points......Page 77
Marketing......Page 80
09: The Great Marketing Reframe......Page 81
Conversation Points......Page 90
10: There's That Word 'Niche' Again......Page 91
Conversation Points......Page 100
Exercise:......Page 106
11: Okay, But Where Is the Money, Really?......Page 109
Multiple Streams Ice Cream Journey......Page 111
The Traditional Product Funnel Blueprint......Page 114
Conversation Points......Page 125
12: A Confused Mind Always Says No......Page 127
The Sign-up Site......Page 129
One-Banana Sales Pages......Page 130
Conversation Points......Page 132
13: Positioning......Page 135
Conversation Points......Page 139
14: Zig-Zagging / Being Remarkable......Page 141
Conversation Points......Page 145
15: Excuse Me, Can You Be My Google?......Page 147
Conversation Points......Page 150
Streams of Coaching Income......Page 153
16: Ebooks......Page 154
1. A great e-book is not long.......Page 157
2. A marketable e-book is very specific......Page 158
3. A great coaching e-book uses a coaching approach......Page 159
Conversation Points......Page 161
17: Ecourses......Page 162
Conversation Points......Page 167
18: Print Books......Page 170
Conversation Points......Page 174
19: Online Memberships......Page 176
Conversation Points......Page 183
20: Live Trainings, Workshops & Retreats......Page 186
Add a 'post-training' element......Page 190
Conversation Points......Page 193
21: TeleSeminars......Page 194
Conversation Points......Page 203
22: Coaching Programs in a Box......Page 204
It's essential that there be a limited number of licenses offered......Page 205
Remember, offer a program your niche market wants, not what you want!......Page 206
Conversation Points......Page 207
23: Companion Coaching Programs......Page 208
Conversation Points......Page 215
24: Coaching Day Jobs......Page 222
Conversation Points......Page 228
25: Affiliate Programs......Page 230
Conversation Points......Page 236
26: Coaching Gyms......Page 237
Conversation Points......Page 242
27: Coaching Prime Time......Page 244
Conversation Points......Page 251
28: Multimedia Coaching......Page 254
Conversation Points......Page 260
Chopping Wood, Carrying Water......Page 262
29: The Nature of the Transition Facing Coaches......Page 263
Conversation Points......Page 266
30: From One to Many......Page 269
Conversation Points......Page 272
31: Accelerating Your 'What'......Page 275
Conversations Points......Page 278
32: The Biz of Coaching......Page 281
Conversation Points......Page 284
33: The Money Game......Page 286
The Money Game Worksheet......Page 294
Conversation Points......Page 296
34: Apprenticing......Page 298
Conversation Points......Page 304
35: Come As You Are......Page 307
Conversation Points......Page 311
36: If You're A Student of Music, You Must Listen To Music......Page 315
Conversation Points......Page 318
Conclusion......Page 321
Are You ReadyTo Be a Leader NOW?......Page 322
Conversation Points......Page 326
www.MoneyandMeaningBlog.com......Page 328
www.MoneyForCoaches.com......Page 329
www.AndreaJLee.com......Page 330
Appendices......Page 331
APPENDIX ONE: The 8 Key Steps to Creating a Multiple Streams Product Funnel of Your Very Own......Page 332
ApPENDIX TWO: So How Long Will This Take Me To Build? The Multiple Streams Timeline......Page 334
APPENDIX THREE: The Most Common Problems Humans Experience......Page 337
APPENDIX FOUR: The Many Different Coaching Formats......Page 339
APPENDIX FIVE:A Working List of Niche Markets......Page 341
About the Author......Page 346
Additional Website References......Page 348
Acknowledgments......Page 349