✦ LIBER ✦
Multiple sources in advertising appeals: When product endorsers are paid by the advertising sponsor
✍ Scribed by David J. Moore; John C. Mowen; Richard Reardon
- Book ID
- 119892715
- Publisher
- Sage Publications
- Year
- 1994
- Tongue
- English
- Weight
- 977 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0092-0703
No coin nor oath required. For personal study only.