Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes

✍ Scribed by Dan Hamilton Rice; Katie Kelting; Richard J. Lutz

• Book ID: 116624800
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 546 KB
• Volume: 22
• Category: Article
• ISSN: 1057-7408
• DOI: 10.1016/j.jcps.2011.06.002