Multimodal Discourse Analysis: Systemic Functional Perspectives (Open Linguistics)

✍ Scribed by Kay L. O'Halloran

• Year: 2004
• Tongue: English
• Leaves: 261
• Category: Library

✦ Synopsis

Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

✦ Table of Contents

Contents......Page 6
Introduction......Page 10
Part I: Three-dimensional material objects in space......Page 18
1 Opera Ludentes: the Sydney Opera House at work and play......Page 20
2 Making history in From Colony to Nation: a multimodal analysis of a museum exhibition in Singapore......Page 37
3 A semiotic study of Singapore's Orchard Road and Marriott Hotel......Page 64
Part II: Electronic media and film......Page 90
4 Phase and transition, type and instance: patterns in media text as seen through a multimodal concordancer......Page 92
5 Visual semiosis in film......Page 118
6 Multisemiotic mediation in hypertext......Page 140
Part III: Print media......Page 170
7 The construal of Ideational meaning in print advertisements......Page 172
8 Multimodality in a biology textbook......Page 205
9 Developing an integrative multi-semiotic model......Page 229
C......Page 256
H......Page 257
L......Page 258
P......Page 259
T......Page 260
Z......Page 261