Multimedia and Interactive Digital TV Managing the Opportunities Created Digital Convergence

✍ Scribed by Margherita Pagani

Publisher: IRM Press
Year: 2003
Tongue: English
Leaves: 300
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management.

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