Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

✍ Scribed by Pauwels, Koen; Weiss, Allen

• Book ID: 118743364
• Publisher: American Marketing Association
• Year: 2008
• Tongue: English
• Weight: 425 KB
• Volume: 72
• Category: Article
• ISSN: 0022-2429
• DOI: 10.1509/jmkg.72.3.14