Motivating Retail Marketing Effort: Optimal Contract Design

✍ Scribed by Samar K. Mukhopadhyay; Xuemei Su; Sanjoy Ghose

• Book ID: 118091562
• Publisher: Production and Operations Management Society
• Year: 2009
• Tongue: English
• Weight: 374 KB
• Volume: 18
• Category: Article
• ISSN: 1059-1478
• DOI: 10.1111/j.1937-5956.2009.01014.x