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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

✍ Scribed by Yongchuan Bao; Yeqing Bao; Shibin Sheng


Book ID
116618652
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
245 KB
Volume
64
Category
Article
ISSN
0148-2963

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