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Motivated reasoning

✍ Scribed by Alan Leviton


Book ID
114815155
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
176 KB
Volume
96
Category
Article
ISSN
0803-5253

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The role of motivated reasoning in vendo
✍ Ju-Young Park; Ravipreet S. Sohi; Ray Marquardt πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 164 KB πŸ‘ 2 views

This is a conceptual article dealing with the role of motivated reasoning in vendor selection. The authors argue that organizational buyers' motivated reasoning, along with the task characteristics of perceived importance and familiarity, plays an important role in determining whether an open or a c