Neuromarketing and consumer neuroscience
β
Andrija Javor, Monika Koller, Nick Lee, Laura Chamberlainβ¦
π
Article
π
2013
π
BioMed Central
π
English
β 275 KB
## Background βNeuromarketingβ is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contr