✦ LIBER ✦
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
✍ Scribed by Ludwig, Stephan; de Ruyter, Ko; Friedman, Mike; Brüggen, Elisabeth C; Wetzels, Martin; Pfann, Gerard
- Book ID
- 120303366
- Publisher
- American Marketing Association
- Year
- 2013
- Tongue
- English
- Weight
- 193 KB
- Volume
- 77
- Category
- Article
- ISSN
- 0022-2429
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