More is not always better: The impact of relationship functions on customer-perceived relationship value

✍ Scribed by Thomas Ritter; Achim Walter

• Book ID: 116571101
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 339 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2011.11.020