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Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture

✍ Scribed by Hanpeng Zhang, Yong Lu, Xiaoli Shi, Zongming Tang, Zhijian Zhao


Book ID
118828867
Publisher
Springer-Verlag
Year
2012
Tongue
English
Weight
443 KB
Volume
22
Category
Article
ISSN
1019-6781

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