Money, mavens, time, and price search: Modelling the joint creation of utilitarian and hedonic value in grocery shopping

The influence of need for closure and pe

The influence of need for closure and perceived time pressure on search effort for price and promotional information in a grocery shopping context

✍ Iris Vermeir; Patrick Van Kenhove 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 163 KB

Need for closure (NFC) is introduced as a variable of individual difference that shows promise to help the understanding of a consumers' effort to search for price and promotional information in the context of retail grocery shopping. Results showed that NFC and perceived time pressure (PTP) are imp