Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity

Building AI Driven Marketing Capabilitie

📁 Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

✍ Neha Zaidi , Mohit Maurya , Simon Grima , Pallavi Tyagi 📂 Library 📅 2024 🏛 Apress 🌐 English

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing

How to Use Customer Data: Navigating GDP

📁 How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI

✍ Sachiko Scheuing 📂 Library 📅 2024 🏛 Kogan Page 🌐 English

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. Th

How to Use Customer Data: Navigating GDP

📁 How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI

✍ Sachiko Scheuing 📂 Library 📅 2024 🏛 Kogan Page 🌐 English

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. Th

AI Strategy for Sales and Marketing: Con

📁 AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

✍ Katie King 📂 Library 📅 2022 🏛 Kogan Page 🌐 English

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boo

AI Strategy for Sales and Marketing: Con

📁 AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

✍ Katie King 📂 Library 📅 2022 🏛 Kogan Page 🌐 English

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boo

Improve Your Marketing to Grow Your Busi

📁 Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

✍ Hunter Hastings, Jeff Saperstein 📂 Library 📅 2007 🏛 Financial Times/ Prentice Hall 🌐 English

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again o