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Moderating Effects of Self-Regulatory Focus on Source–Content Incongruity

✍ Scribed by Chung-Chau Chang; Bo-Chi Lin


Book ID
106403563
Publisher
Springer US
Year
2010
Tongue
English
Weight
212 KB
Volume
25
Category
Article
ISSN
0889-3268

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## Abstract Applying Higgins' regulatory focus theory, we hypothesized that the effect of positive/negative feedback on motivation and performance is moderated by task type, which is argued to be an antecedent to situational regulatory focus (promotion or prevention). Thus, first we demonstrated th