Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)

✍ Scribed by Vijay Mahajan, Robert A. Peterson

Publisher: Sage Publications, Inc
Year: 1985
Tongue: English
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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