Innovators and imitators in innovation d
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S. M. Tanny; N. A. Derzko
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Article
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1988
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John Wiley and Sons
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English
β 625 KB
We examine the theoretical underpinnings of the Bass innovation diffusion model and show that, contrary to the present understanding in the literature, it does not describe the behavioural theory of an innovatorimitator dichotomy within the adopting population as was intended. Rather, this model des