Modelling consumer choice of distribution channels: an illustration from financial services

✍ Scribed by Jo Black, Nancy; Lockett, Andy; Ennew, Christine; Winklhofer, Heidi; McKechnie, Sally

• Book ID: 121883968
• Publisher: Emerald Group Publishing Limited
• Year: 2002
• Tongue: English
• Weight: 163 KB
• Volume: 20
• Category: Article
• ISSN: 0265-2323
• DOI: 10.1108/02652320210432945