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Modeling the effect of subsidized pricing policy on new product diffusion

โœ Scribed by HI Mesak; RW Coleman

Book ID
113322717
Publisher
Elsevier Science
Year
1992
Tongue
English
Weight
747 KB
Volume
20
Category
Article
ISSN
0305-0483

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Monopolist optimum pricing and advertisi
Monopolist optimum pricing and advertising policies for diffusion models of new product innovations
โœ Hani I. Mesak; James W. Clark ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 200 KB ๐Ÿ‘ 3 views

On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting