Modeling for Insight: A Master Class for Business Analysts

Modelling Business Information: Entity r

📁 Modelling Business Information: Entity relationship and class modelling for Business Analysts

✍ Keith Gordon 📂 Library 📅 2017 🏛 BCS, The Chartered Institute for IT 🌐 English

It is almost universally accepted that requirements documents for new or enhanced IT systems by business analysts should include a ‘data model’ to represent the information that has to be handled by the system. Starting from first principles, this book will help business analysts to develop the skil

Digital Analytics for Marketing (Masteri

📁 Digital Analytics for Marketing (Mastering Business Analytics)

✍ A. Karim Feroz, Gohar F. Khan, Marshall Sponder 📂 Library 📅 2024 🏛 Routledge 🌐 English

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platfo

Digital Analytics for Marketing (Masteri

📁 Digital Analytics for Marketing (Mastering Business Analytics)

✍ A. Karim Feroz, Gohar F. Khan, Marshall Sponder 📂 Library 📅 2024 🏛 Routledge 🌐 English

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platfo

Metaheuristics for Business Analytics. A

📁 Metaheuristics for Business Analytics. A Decision Modeling Approach

✍ Abraham Duarte, Manuel Laguna, Rafael Martí 📂 Library 📅 2018 🏛 Springer 🌐 English

Metaheuristics for Business Analytics: A

📁 Metaheuristics for Business Analytics: A Decision Modeling Approach

✍ Abraham Duarte,Manuel Laguna,Rafael Marti (auth.) 📂 Library 📅 2018 🏛 Springer International Publishing 🌐 English

<p>This essential metaheuristics tutorial provides descriptions and practical applications in the area of business analytics. It addresses key problems in predictive and prescriptive analysis, while also illustrating how problems that arise in business analytics can be modelled and how metaheuristic

Mathematical Modeling for Business Analy

📁 Mathematical Modeling for Business Analytics

✍ William P. Fox 📂 Library 📅 2018 🏛 Chapman and Hall/CRC 🌐 English

<P>Mathematical Modeling for Business Analytics is written for decision makers at all levels. This book presents the latest tools and techniques available to help in the decision process. The interpretation and explanation of the results are crucial to understanding the strengths and limitations of