The role of food standards in internatio
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Luciana Marques Vieira; W. Bruce Traill
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Article
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2007
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John Wiley and Sons
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English
β 102 KB
## Abstract The study reviews the literature on global chain governance and food standards to allow for an assessment of Brazilian beef exports to the European Union. The empirical approach employed is based on company case studies. The results suggest that the Brazilian beef chain has little choic