Modeling Customer Loyalty from an Integrative Perspective of Self-Determination Theory and Expectation–Confirmation Theory

✍ Scribed by Chieh-Peng Lin; Yuan Hui Tsai; Chou-Kang Chiu

• Publisher: Springer US
• Year: 2009
• Tongue: English
• Weight: 274 KB
• Volume: 24
• Category: Article
• ISSN: 0889-3268
• DOI: 10.1007/s10869-009-9110-8