Consumer products may be evaluated by technical tests or by ergonomics assessments. If an ergonomics assessment is required, then three types of test are available to the researcher. These are the user trial, the expert appraisal and the performance test. These three methods are described briefly an
โฆ LIBER โฆ
Model-guided evaluation of consumer products
โ Scribed by C.G. Drury
- Publisher
- Elsevier Science
- Year
- 1989
- Tongue
- English
- Weight
- 650 KB
- Volume
- 20
- Category
- Article
- ISSN
- 0003-6870
No coin nor oath required. For personal study only.
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## Abstract Branding studies, especially those focusing on brand extension, have often centered on establishing the relationship between consumer evaluation and the match between a product concept and the brand (concept congruity). This study introduces an additional type of congruity that arises i