Model explaining the predisposition to donate blood from the social marketing perspective

application of the social marketing mode

application of the social marketing model to unemployment counseling: a theoretical perspective

✍ Paul Englert; Susannah Sommerville; Nigel Guenole 📂 Article 📅 2009 🏛 American Counseling Association 🌐 English ⚖ 87 KB 👁 2 views

A. R. Andreasen's (1995) social marketing model (SMM) is applied to structure feedback counseling for individuals who are unemployed. The authors discuss techniques used in commercial marketing and how they are equally applicable to solving societal problems; SMM and its application to social interv