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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

✍ Scribed by Venkatesh Shankar; Alladi Venkatesh; Charles Hofacker; Prasad Naik

Book ID: 113663175
Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 379 KB
Volume: 24
Category: Article
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2010.02.006

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